One of my favorite things about the campaign was watching how the internet made it their own. 
       
     
       
     
Madden NFL

The Madden NFL franchise has spawned many rivalries over the decades. But who knew that one of those rivalries was between Paul Rudd and Ray Lewis?! Well, nobody knew. We made it up. Yet the unlikely duo turned out to be a big hit for EA, garnering crazy amounts of attention from the press and online fans.

       
     
Madden NFL - Fast Forward Rewind :30
       
     
Madden NFL - Black and Yellow :60
       
     
Madden NFL - Spike :15
       
     
Madden NFL - Pep Talk :30
       
     
Madden NFL - Holiday :30
       
     
Madden NFL - Interview
 One of my favorite things about the campaign was watching how the internet made it their own. 
       
     

One of my favorite things about the campaign was watching how the internet made it their own.