MINI KISS
       
     
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 Teaming up with the rock gods, KISS, we created four unique MINI Countrymen painted in the band’s iconic make-up. Debuting at the NY Auto Show, the cars toured the nation’s dealerships over the following month. Finally landing on eBay, where they were auctioned off for charity. All the proceeds of the sales were donated to disaster relief efforts through the Red Cross. 
       
     
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 My favorite part of the campaign came months afterwards when the cars made an appearance on Gene Simmon’s reality show “The Family Jewels.”
       
     
MINI KISS
       
     
MINI KISS

What started as a routine sales event for the new MINI Countryman became a PR stunt and charity auction that broke MINI sales records and raised hundreds of thousands of dollars for charity.

Poster.jpg
       
     
A18090c01F_RGB_simp_LRposter_2.jpg
       
     
MINI_RTR_Print_1.jpg
       
     
MINI_RTR_Print_2.jpg
       
     
 Teaming up with the rock gods, KISS, we created four unique MINI Countrymen painted in the band’s iconic make-up. Debuting at the NY Auto Show, the cars toured the nation’s dealerships over the following month. Finally landing on eBay, where they were auctioned off for charity. All the proceeds of the sales were donated to disaster relief efforts through the Red Cross. 
       
     

Teaming up with the rock gods, KISS, we created four unique MINI Countrymen painted in the band’s iconic make-up. Debuting at the NY Auto Show, the cars toured the nation’s dealerships over the following month. Finally landing on eBay, where they were auctioned off for charity. All the proceeds of the sales were donated to disaster relief efforts through the Red Cross. 

AuctionCars_Demon.jpg
       
     
AuctionCars_Cat.jpg
       
     
AuctionCar_Spaceman.jpg
       
     
AuctionCars_StarChild.jpg
       
     
MINIKISS_4.jpg
       
     
MINIKISS_2.jpg
       
     
MINIKISS_1.jpg
       
     
MINIKISS_3.jpg
       
     
MINIKISS_6.jpg
       
     
MINIKISS_5.jpg
       
     
Screen shot 2011-04-26 at 11.12.54 AM.png
       
     
 My favorite part of the campaign came months afterwards when the cars made an appearance on Gene Simmon’s reality show “The Family Jewels.”
       
     

My favorite part of the campaign came months afterwards when the cars made an appearance on Gene Simmon’s reality show “The Family Jewels.”