Upon its launch, the SFMTS tapped a cultural nerve that catapulted it into the national spotlight. Over the next several years we became the de facto spokespeople for all things mixtapes - helping launch events around the country (Portland, Los Angeles, Toronto, London), hosting speaker panels at music festivals (SxSW, SF MusicTech), creating content for music events (Treasure Island, California Academy of Sciences, ReMixed Media) and campaigning for local causes (Save KUSF). Beyond being the organizer and host of the event, I also created the identity and promotional materials.
Between events, we kept our audience engaged by creating an annual Valentine’s Day mix or campaigning for local causes such as the Save KUSF.
One of the many highlights was being featured on NPR. Here & Now interviewed us leading up to our panel at the SXSW Music Festival. We shared our personal mixes and talked about why mixtapes were making a resurgence in the internet age.
Our events were picked up in many media outlets over the years, but none maybe more memorable than the New York Times Magazine.