REEBOK

The resurgence of 1990s pop culture in recent years presented an ideal opportunity for Reebok to capitalize on this trend. In line with the re-release of their iconic Club C sneakers—a hallmark of the '90s—Reebok aimed to engage a younger audience with a fondness for the decade. We were tapped to create a film that not only celebrates the sneaker but also encapsulates the spirit of the era. Drawing inspiration from the classic Pharcyde music video for "Drop," we crafted an homage to the '90s, infusing it with a contemporary twist that resonates with today’s audiences.