CHASE SAPPHIRE

Chase Sapphire Reserve faced a unique challenge in social media: how to engage in a space dominated by DIY aesthetics while maintaining its upscale appeal. Our solution was to do both. We created four short films that employed popular online memetic techniques—bubble filters, pinch zooms, and match cuts—yet executed them through an elevated aesthetic lens. This approach produced a compelling mix of high-end and accessible content that effectively captured the audience's attention and established a distinctive voice for Chase in the digital realm.