SIMONS JEWELERS

Simon Jewelers had lost their distinct voice, overly relying on generic imagery provided by designer brands like Cartier and Rolex, resulting in a cacophony of disparate messages. We adopted a strategic approach, focusing on the core elements of the business and the symbolic roles jewelry plays in our lives and relationships. We established a new art and photography direction and crafted a brand campaign that seamlessly featured their products. With this refreshed, distinctive look, foot traffic at the store has increased, and their billboards have become a prominent feature across the Midwest.